ALLISON J BOS
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SPACE FORCE REBRAND
2024
Thesis Statement: Currently, the logo of the United States Space Force is not considered immediately as one of the military branches. This is because their logo doesn’t represent what they do as a military branch, lacks it’s own voice, and doesn’t have any identifying symbols of the United States. The United States Space Force woukd benefit from a rebranding to improve symbolism, individuality, and identifiability of the logo as a branch of the US Military.
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